Author name: Nazile Ari-Gürsoy

Smiling woman making a monthly donation, illustrating recurring donations and sustainable nonprofit fundraising growth.

How to Increase Recurring Donations: 9 Strategies for Nonprofits

Recurring donations can help nonprofits move beyond unpredictable fundraising cycles and build lasting relationships with supporters. But attracting monthly donors is only half the challenge. The real opportunity lies in making recurring giving easy to understand, simple to start, and meaningful enough to continue. Whether your organization is launching its first monthly giving program or […]

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What Happens After Someone Donates? A Guide to the Digital Donor Journey

What happens after someone makes an online donation? For the donor, the process may feel simple: choose an amount, enter payment details, click a button, and receive a confirmation. But behind that short interaction is an entire digital donor journey involving your website, donation form, payment processor, confirmation process, donor data, CRM, communications, and future

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Google Ad Grants Explained: $10,000/Month for Nonprofits?

A practical, vendor-neutral guide to what Google Ad Grants is, who it is for, how the advertising budget works, what Google expects from participating organizations, and how nonprofits can turn search visibility into meaningful action. What Is Google Ad Grants? Google Ad Grants is part of Google for Nonprofits. It gives eligible nonprofit organizations access

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How Non-Profits Can Grow Online Without Ads: The Power of Organic Reach

A small non-profit once told me:“We don’t have the budget for ads. So online growth feels impossible.” But what they did have was something far more powerful: real stories, real impact, and real trust. One story alone — about a single person they helped — brought more website visits than any paid campaign ever could.

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Digitalization in Small Businesses: A Growth Booster for Revenue and Market Reach

Digitalization is no longer a topic of the future – it’s the reality of today. While large companies began transforming their processes years ago, many small businesses are still struggling to keep up. Yet, it is precisely small businesses and local service providers that can benefit enormously from going digital – with significant potential for increased revenue, efficiency,

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